Perrey, J., & Spillecke, D. (2012). Retail Marketing and Branding: A Definitive Guide to Maximizing ROI (2nd ed.). Wiley. https://doi.org/10.1002/9781119207900
Chicago Style (17th ed.) CitationPerrey, Jesko, and Dennis Spillecke. Retail Marketing and Branding: A Definitive Guide to Maximizing ROI. 2nd ed. Hoboken: Wiley, 2012. https://doi.org/10.1002/9781119207900.
MLA (8th ed.) CitationPerrey, Jesko, and Dennis Spillecke. Retail Marketing and Branding: A Definitive Guide to Maximizing ROI. 2nd ed. Wiley, 2012. https://doi.org/10.1002/9781119207900.
Warning: These citations may not always be 100% accurate.