Retail Marketing and Branding : a Definitive Guide to Maximizing ROI.

Retail Marketing and Branding : a Definitive Guide to Maximizing ROI.

Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: * New and updated case examples *...

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Bibliographic Details
Main Author: Perrey, Jesko
Other Authors: Spillecke, Dennis
Format: eBook
Language:English
Published: Hoboken : Wiley, 2012.
Edition:2nd ed.
Subjects:
Rate of return.
Branding (Marketing)
Marketing > Cost effectiveness.
Marketing > Management.
Brand name products.
Retail trade.
Electronic books.
Online Access:Full Text via HEAL-Link
Description
Summary:Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: * New and updated case examples * Updated figures and examples throughout * New interviewers with recent experiences * Additional chapters.
Physical Description:1 online resource (399 pages)
ISBN:9781119207900
1119207908
DOI:10.1002/9781119207900

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