Retail Marketing and Branding : a Definitive Guide to Maximizing ROI.

• Κύριος συγγραφέας: Perrey, Jesko
• Άλλοι συγγραφείς: Spillecke, Dennis
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Hoboken : Wiley, 2012.
• Έκδοση: 2nd ed.
• Θέματα: Rate of return.; Branding (Marketing); Marketing > Cost effectiveness.; Marketing > Management.; Brand name products.; Retail trade.; Electronic books.
• Φυσική περιγραφή: 1 online resource (399 pages)
• ISBN: 9781119207900; 1119207908
• DOI: 10.1002/9781119207900

Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: * New and updated case examples * Updated figures and examples throughout * New interviewers with recent experiences * Additional chapters.