Retail Marketing and Branding : a Definitive Guide to Maximizing ROI.

• Main Author: Perrey, Jesko
• Other Authors: Spillecke, Dennis
• Format: eBook
• Language: English
• Published: Hoboken : Wiley, 2012.
• Edition: 2nd ed.
• Subjects: Rate of return.; Branding (Marketing); Marketing > Cost effectiveness.; Marketing > Management.; Brand name products.; Retail trade.; Electronic books.

Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: * New and updated case examples *...