Employer brand management : practical lessons from the world's leading employers /

• Main Author: Mosley, Richard, 1964-
• Format: eBook
• Language: English
• Published: Chichester, West Sussex, United Kingdom : Wiley, [2014]
• Subjects: Personnel management.; Employees > Recruiting.; Corporate culture.; Corporate image.; Branding (Marketing); BUSINESS & ECONOMICS > Decision-Making & Problem Solving.; Electronic books.

"A practical guide to the key global trends and practices that are transforming HR, talent acquisition and management. Building on the success of The Employer Brand, a conceptual introduction to what has now become a well-established concept; this is a practical guide to implementation, drawing...