Big data, big innovation : enabling competitive differentiation through business analytics /

• Main Author: Stubbs, Evan
• Format: eBook
• Language: English
• Published: Hoboken, New Jersey : Wiley, 2014.
• Series: Wiley and SAS business series.
• Subjects: Business planning.; Strategic planning.; Big data.; Decision making > Statistical methods.; Industrial management > Statistical methods.; BUSINESS & ECONOMICS > General.; Electronic books.

"A practical guide to leveraging your data to spur innovation and growth. Your business generates reams of data, but what do you do with it? Reporting is only the beginning. Your data holds the key to innovation and growth - you just need the proper analytics. In Big Data, Big Innovation: Enabl...