Markets for managers : a managerial economics primer /
"Offering a broad overview of the many ways in which Managerial Economics affects decision making, this book provides the key tools that managers need to think like economists. With a readable style it brings to life the major contributions in economics, and some of the most important debates....
Κύριος συγγραφέας: | |
---|---|
Μορφή: | Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
Chichester, West Sussex, United Kingdom :
John Wiley and Sons, Inc.,
2014.
|
Σειρά: | Wiley finance series.
|
Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |
Περίληψη: | "Offering a broad overview of the many ways in which Managerial Economics affects decision making, this book provides the key tools that managers need to think like economists. With a readable style it brings to life the major contributions in economics, and some of the most important debates. It offers readers the chance to understand how markets really work, and how they fail. Most importantly, it shows you how to utilise markets on a day to day basis"-- |
---|---|
Φυσική περιγραφή: | 1 online resource (xiii, 258 pages). |
Βιβλιογραφία: | Includes bibliographical references and index. |
ISBN: | 9781118867938 1118867939 9781118867945 1118867947 9781118867952 1118867955 |
DOI: | 10.1002/9781118867938 |