Markets for managers : a managerial economics primer /
"Offering a broad overview of the many ways in which Managerial Economics affects decision making, this book provides the key tools that managers need to think like economists. With a readable style it brings to life the major contributions in economics, and some of the most important debates....
| Κύριος συγγραφέας: | |
|---|---|
| Μορφή: | Ηλ. βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Chichester, West Sussex, United Kingdom :
John Wiley and Sons, Inc.,
2014.
|
| Σειρά: | Wiley finance series.
|
| Θέματα: | |
| Διαθέσιμο Online: | Full Text via HEAL-Link |
Πίνακας περιεχομένων:
- Series; Titlepage; Copyright; Preface; Introduction; Notes; CHAPTER 1 Incentives Matter; 1.1 Managerial individualism; 1.2 Demand Curves; 1.3 Elasticity; Notes; CHAPTER 2 Cost and Choice; 2.1 Opportunity Cost; 2.2 Diminishing Marginal Returns; 2.3 The Planning Horizon; 2.4 Cost vs. Waste; Notes; CHAPTER 3 Market Exchange; 3.1 Market Equilibrium; 3.2 Comparative Statics; 3.3 Information Economics; Notes; CHAPTER 4 Prices and Economic Calculation; 4.1 Entrepreneurship; 4.2 The Firm; 4.3 Price Discrimination; 4.4 The Knowledge Problem; 4.5 Internal Markets; Notes.
- CHAPTER 5 Competition and the Market Process5.1 Market Concentration; 5.2 Collusion; 5.3 Market Contestability; 5.4 Monopoly Power; Notes; CHAPTER 6 Capital Theory and Recalculation; 6.1 Microclimate; 6.2 Unemployment; 6.3 Recalculation; Notes; CHAPTER 7 Public Finance; 7.1 Taxation; 7.2 Bonds; 7.3 Banking; 7.4 Saving; 7.5 Real Business Cycles; 7.6 National Income Accounting; Notes; CHAPTER 8 Monetary Theory; 8.1 Inflation; 8.2 Monetary Policy; 8.3 Monetary Regimes; 8.4 Macroeconomic Fluctuations; Notes; CHAPTER 9 Fiscal Policy; 9.1 The Great Depression; 9.2 Fiscal Stimulus.
- 9.3 Expansionary Fiscal Contractions9.4 Confidence; 9.5 Laissez-faire; 9.6 The Phillips Curve; Notes; CHAPTER 10 International Economics; 10.1 Globalisation and Trade Theory; 10.2 Balance of Payments; 10.3 Foreign Exchange Markets; 10.4 Currency Regimes; Notes; CHAPTER 11 Behavioural Economics; 11.1 Behavioural Anomalies; 11.2 Market Efficiency; Notes; CHAPTER 12 Global Prosperity; 12.1 Growth Theory; 12.2 Happiness; 12.3 Economic Freedom; 12.4 Public Choice Theory; 12.5 Transition Economics; Notes; Bibliography; Authored books, articles, working papers, speeches and blogs; Economist articles.
- Unauthored and miscellaneousInterviews; Index; End User License Agreement.
