The concise encyclopedia of communication /

• Άλλοι συγγραφείς: Donsbach, Wolfgang, 1949- (Επιμελητής έκδοσης)
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Malden, MA : Wiley Blackwell, 2015.
• Θέματα: Communication > Encyclopedias.; PSYCHOLOGY / Social Psychology; Communication.; Information theory > Encyclopedias.; Linguistics > Encyclopedias.; Electronic books.; Encyclopedias.

 This concise volume presents key concepts and entries from the twelve-volume ICA International Encyclopedia of Communication (2008), condensing leading scholarship into a practical and valuable single volume. Based on the definitive twelve-volume IEC, this new concise edition presents key concepts and the most relevant headwords of communication science in an A-Z format in an up-to-date mannerJointly published with the International Communication Association (ICA), the leading academic association of the discipline in the worldRepresents the best and most up-to-date international research in. 

 Title Page; Copyright Page; Contents; Contributors; Introduction; Acknowledgments; Lexicon; A; Accountability of the Media; References and Suggested Readings; Accounting Research; References and Suggested Reading; Acculturation Processes and Communication; References and Suggested Readings; Action Assembly Theory; References and Suggested Readings; Advertisement Campaign Management; Suggested Reading; Advertising; History; The Advertiser's Perspective; The Consumer's Perspective; The Social Perspective; References and Suggested Readings; Advertising, Cross-Cultural.