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03544nam a2200697 4500 |
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ocn886382545 |
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OCoLC |
| 005 |
20170124070108.1 |
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m o d |
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cr ||||||||||| |
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140808s2015 nju ob 001 0 eng |
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|a 2014032067
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| 040 |
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|a DLC
|b eng
|e rda
|e pn
|c DLC
|d N$T
|d E7B
|d DG1
|d YDXCP
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|d OCLCF
|d UMI
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|d GrThAP
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| 019 |
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|a 904153623
|a 960833379
|a 961150894
|a 961202858
|a 961584555
|a 962643886
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| 020 |
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|a 9781119004363
|q (electronic bk.)
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|a 1119004365
|q (electronic bk.)
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|a 1119004209
|q (electronic bk.)
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| 020 |
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|a 9781119002321
|q (cloth ;
|q electronic bk.)
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| 020 |
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|a 111900232X
|q (cloth ;
|q electronic bk.)
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| 020 |
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|z 9781119017097
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|z 1119017092
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|a (OCoLC)886382545
|z (OCoLC)904153623
|z (OCoLC)960833379
|z (OCoLC)961150894
|z (OCoLC)961202858
|z (OCoLC)961584555
|z (OCoLC)962643886
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| 037 |
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|a CL0500000562
|b Safari Books Online
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| 037 |
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|a 81DABF91-42DB-4BD7-A4F2-71EC7EE7E6DB
|b OverDrive, Inc.
|n http://www.overdrive.com
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|a pcc
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|a 658.8/343
|2 23
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| 049 |
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|a MAIN
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| 100 |
1 |
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|a McKean, John,
|d 1956-
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| 245 |
1 |
0 |
|a Customer's new voice :
|b extreme relevancy and experience through volunteered customer information /
|c John McKean.
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| 264 |
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1 |
|a Hoboken, New Jersey :
|b Wiley,
|c [2015]
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| 300 |
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|a 1 online resource.
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b n
|2 rdamedia
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| 338 |
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|a online resource
|b nc
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references and index.
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0 |
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|a Print version record and CIP data provided by publisher.
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| 520 |
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|a "The Customer's New Voice shows businesses how to motivate and transform directly volunteered consumer knowledge into profitable insights, enabling a new echelon of marketing relevancy, customer experience, and personalization. With a deep look at the inner workings of how a modern generation of business innovators are tapping into the fresh opportunities with the customer's new voice, this book describes how businesses are transforming 'inference-based' predictions of purchase intent with direct consumer knowledge of their actual intentions and buying context. The result: An untouchable/unprecedented level of offer relevancy, experience, and personalized service levels." --
|c Unedited summary from book.
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| 650 |
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|a Customer relations.
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| 650 |
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|a Consumer behavior.
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| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Industrial Management.
|2 bisacsh
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| 650 |
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7 |
|a BUSINESS & ECONOMICS
|x Management.
|2 bisacsh
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| 650 |
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7 |
|a BUSINESS & ECONOMICS
|x Management Science.
|2 bisacsh
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| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Organizational Behavior.
|2 bisacsh
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| 650 |
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7 |
|a Consumer behavior.
|2 fast
|0 (OCoLC)fst00876238
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| 650 |
|
7 |
|a Customer relations.
|2 fast
|0 (OCoLC)fst00885533
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| 655 |
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4 |
|a Electronic books.
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| 776 |
0 |
8 |
|i Print version:
|a McKean, John, 1956-
|t Customer's new voice.
|d Hoboken, New Jersey : John Wiley & Sons, Inc., [2015]
|z 9781119002321
|w (DLC) 2014029363
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| 856 |
4 |
0 |
|u https://doi.org/10.1002/9781119017097
|z Full Text via HEAL-Link
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| 994 |
|
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|a 92
|b DG1
|
