Customer's new voice : extreme relevancy and experience through volunteered customer information /

• Main Author: McKean, John, 1956-
• Format: eBook
• Language: English
• Published: Hoboken, New Jersey : Wiley, [2015]
• Subjects: Customer relations.; Consumer behavior.; BUSINESS & ECONOMICS > Industrial Management.; BUSINESS & ECONOMICS > Management.; BUSINESS & ECONOMICS > Management Science.; BUSINESS & ECONOMICS > Organizational Behavior.; Electronic books.

"The Customer's New Voice shows businesses how to motivate and transform directly volunteered consumer knowledge into profitable insights, enabling a new echelon of marketing relevancy, customer experience, and personalization. With a deep look at the inner workings of how a modern generat...