Customer's new voice : extreme relevancy and experience through volunteered customer information /
"The Customer's New Voice shows businesses how to motivate and transform directly volunteered consumer knowledge into profitable insights, enabling a new echelon of marketing relevancy, customer experience, and personalization. With a deep look at the inner workings of how a modern generat...
Main Author: | McKean, John, 1956- |
---|---|
Format: | eBook |
Language: | English |
Published: |
Hoboken, New Jersey :
Wiley,
[2015]
|
Subjects: | |
Online Access: | Full Text via HEAL-Link |
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