Cultural DNA : the psychology of globalization /
"Develop a deeper cultural intelligence to thrive in a globalized marketplaceCultural DNA is a manual for successful engagement with cultures around the world. Written by founder and chairman of a global business psychology consultancy, this book guides leaders through the essential globalizati...
| Κύριος συγγραφέας: | |
|---|---|
| Μορφή: | Ηλ. βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Hoboken, New Jersey :
Wiley,
2015.
|
| Θέματα: | |
| Διαθέσιμο Online: | Full Text via HEAL-Link |
Πίνακας περιεχομένων:
- Title Page; Copyright; Table of Contents; Acknowledgments; Introduction; The Psychology of the Eurozone Crisis; We Are Not All the Same and That Is Good; Unconscious Bias; Greater Similarity and Difference at the Same Time; The Globalization Challenge for Business; Defining Cultural DNA; A Word About the Evidence; Why Bother with Differences?; Notes; Chapter 1: America-The Change Makers; Founder Effects; The Peopling of America; Positivity; Embracing the New; Assimilation over Accommodation; Mammon: Tamed and Untamed; The Triumph of Functionality; Increasing Plurality; Looking Ahead; Notes
- Chapter 2: Sub-Saharan Africa: Under Nature's ShadowHow Modern Humans Populated Africa; Nature's Crucible: The Forces Shaping Africa's Cultural DNA; Community and Beyond; Naturalness: Expressed and Denied; In the Moment; Metaphor, Analogy, and the Connectedness of Things; The Big Man and His Alter Ego; Looking Ahead; Notes; Chapter 3: India: Beyond This World; The Peopling of India; The Toba Event; The Forces That Have Shaped India's Cultural DNA; Ahimsa; Individual Paths; Inner Directedness; Horizontal Stratification; Mathematics: The Art of the Hindus; Ritualistic Thinking; Looking Ahead
- NotesChapter 4: The Middle East: Ambivalence and Uncertainty in the Modern Age; How Modern Humans Populated the Middle East; Deserts and Civilization: The Twin Drivers of Middle Eastern Cultural DNA; The Rules of Life; The Commercial Instinct; The Best Ideas in the World; The Honor-Modesty System; The Other Sex; Concentric Circles of Belonging; Managing Contradictions and Tensions; Notes; Chapter 5: China: The Seekers of Harmony; The Peopling of China; The Forces That Shaped China's DNA; The Drive for Harmony; The Authoritarian Compact; Concrete and Practical Inventiveness; Fast Slow
- Bounded Sociability and EmpathyThe Art of Copying; Future Considerations; Notes; Chapter 6: Europe: The Equal Society; The Forces that have Shaped European Cultural DNA; Equality and Elitism; Bounded Individualism; Analyisis and Structured Planning; Reserved Sociability; The Diminishing Drive for Mastery; The Opportunities and Challenges for European Culture; Notes; Chapter 7: The Far Continents; Latin America-The Ever-Changing Melting Pot; Australia: Mateship in a Far-Off Land; Notes; Conclusions; Index; End User License Agreement
