Branding for the public sector : creating, building and managing brands people will value /

• Κύριος συγγραφέας: Temporal, Paul (Συγγραφέας)
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Chichester, West Sussex : Wiley, 2015.
• Θέματα: Government marketing.; Government publicity.; Public relations and politics.; Branding (Marketing); Electronic books.

"From government programs to non-profit organisations to global NGOs, organisations in the public sector are increasingly turning to branding strategies employed by for-profit companies to develop their images. Image is everything, particularly in the developing world in which many public-secto...

Πίνακας περιεχομένων:

• The public sector and branding
• Public sector brand categories
• The nation brand effect and brand architecture
• Building a power public sector brand : visions, values, emotions and personalities
• Brand positioning
• Public sector brand management
• Brand communications strategy
• Brand engagement
• Tracking brand success
• The future of public sector branding.