SPIKE your brand ROI : how to maximize reputation and get results /

• Main Author: Cehrs, Adele (Author)
• Format: eBook
• Language: English
• Published: San Francisco, CA : Jossey-Bass, a Wiley brand, [2015]
• Series: ASAE-Wiley series.
• Subjects: Branding (Marketing); Marketing > Public relations.; Product management.; BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior; Electronic books.

According to CMO.com, we are exposed to more than 5,000 brand messages each day. Marketers call this "creating engagement," and each comment, share, or re-tweet is supposed to be a win. But is this deluge of content really working to shift perception, change behavior, or sell products? Ade...