SPIKE your brand ROI : how to maximize reputation and get results /
According to CMO.com, we are exposed to more than 5,000 brand messages each day. Marketers call this "creating engagement," and each comment, share, or re-tweet is supposed to be a win. But is this deluge of content really working to shift perception, change behavior, or sell products? Ade...
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| Format: | eBook |
| Language: | English |
| Published: |
San Francisco, CA :
Jossey-Bass, a Wiley brand,
[2015]
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| Series: | ASAE-Wiley series.
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| Subjects: | |
| Online Access: | Full Text via HEAL-Link |
