The road to luxury : the evolution, markets and strategies of luxury brand management /
This book gives professionals interested in the industry a holistic understanding of luxury market dynamics around the world using stories, experiences, relevant data and statistics on current market trends. For investors, it offers valuable insight on where the industry is headed. For industry insi...
| Main Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
Singapore :
John Wiley,
[2015].
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| Subjects: | |
| Online Access: | Full Text via HEAL-Link |
| Summary: | This book gives professionals interested in the industry a holistic understanding of luxury market dynamics around the world using stories, experiences, relevant data and statistics on current market trends. For investors, it offers valuable insight on where the industry is headed. For industry insiders and executives, it presents valuable data with which to craft successful business strategies. It includes rigorous academic data, such as information on the business attractiveness and appropriateness of various country markets; examines strategies and success factors of key players, and insight into the systems and operations, retail, distribution and e-commerce, emerging markets and emerging brands, as well as management styles. -- |
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| Physical Description: | 1 online resource (xiv, 450 pages.) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780470830048 0470830042 9781118814321 1118814320 9780470830055 0470830050 |
| DOI: | 10.1002/9781118814321 |
