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03530nam a2200721 4500 |
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ocn902632805 |
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OCoLC |
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20170124070405.1 |
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|a 658.8
|2 23
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|a MAIN
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| 100 |
1 |
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|a Som, Ashok,
|e author.
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| 245 |
1 |
4 |
|a The road to luxury :
|b the evolution, markets and strategies of luxury brand management /
|c Ashok Som, Christian Blanckaert.
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| 264 |
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1 |
|a Singapore :
|b John Wiley,
|c [2015].
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| 264 |
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|c ©2015
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| 300 |
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|a 1 online resource (xiv, 450 pages.)
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references and index.
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0 |
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|a Print version record.
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|a This book gives professionals interested in the industry a holistic understanding of luxury market dynamics around the world using stories, experiences, relevant data and statistics on current market trends. For investors, it offers valuable insight on where the industry is headed. For industry insiders and executives, it presents valuable data with which to craft successful business strategies. It includes rigorous academic data, such as information on the business attractiveness and appropriateness of various country markets; examines strategies and success factors of key players, and insight into the systems and operations, retail, distribution and e-commerce, emerging markets and emerging brands, as well as management styles. --
|c Edited summary from book.
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| 650 |
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0 |
|a Luxuries
|x Marketing.
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| 650 |
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0 |
|a Luxury goods industry.
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| 650 |
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0 |
|a Brand name products
|x Management.
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| 650 |
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0 |
|a Branding (Marketing)
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| 650 |
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7 |
|a BUSINESS & ECONOMICS / Industrial Management
|2 bisacsh
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS / Management
|2 bisacsh
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| 650 |
|
7 |
|a BUSINESS & ECONOMICS / Management Science
|2 bisacsh
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| 650 |
|
7 |
|a BUSINESS & ECONOMICS / Organizational Behavior
|2 bisacsh
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| 650 |
|
7 |
|a Brand name products
|x Management.
|2 fast
|0 (OCoLC)fst00837891
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| 650 |
|
7 |
|a Branding (Marketing)
|2 fast
|0 (OCoLC)fst01743755
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| 650 |
|
7 |
|a Luxuries
|x Marketing.
|2 fast
|0 (OCoLC)fst01004140
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| 650 |
|
7 |
|a Luxury goods industry.
|2 fast
|0 (OCoLC)fst01202059
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| 655 |
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4 |
|a Electronic books.
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| 700 |
1 |
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|a Blanckaert, Christian,
|e author.
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| 776 |
0 |
8 |
|i Print version:
|a Som, Ashok, author.
|t Road to luxury
|z 9780470830024
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| 856 |
4 |
0 |
|u https://doi.org/10.1002/9781118814321
|z Full Text via HEAL-Link
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| 994 |
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|a 92
|b DG1
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