The road to luxury : the evolution, markets and strategies of luxury brand management /

• Κύριοι συγγραφείς: Som, Ashok (Συγγραφέας), Blanckaert, Christian (Συγγραφέας)
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Singapore : John Wiley, [2015].
• Θέματα: Luxuries > Marketing.; Luxury goods industry.; Brand name products > Management.; Branding (Marketing); BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior; Electronic books.

This book gives professionals interested in the industry a holistic understanding of luxury market dynamics around the world using stories, experiences, relevant data and statistics on current market trends. For investors, it offers valuable insight on where the industry is headed. For industry insi...