APA (7th ed.) Citation

Keiningham, T. L. (2015). The wallet allocation rule: Winning the battle for share. Wiley. https://doi.org/10.1002/9781119209867

Chicago Style (17th ed.) Citation

Keiningham, Timothy L. The Wallet Allocation Rule: Winning the Battle for Share. Hoboken, New Jersey: Wiley, 2015. https://doi.org/10.1002/9781119209867.

MLA (8th ed.) Citation

Keiningham, Timothy L. The Wallet Allocation Rule: Winning the Battle for Share. Wiley, 2015. https://doi.org/10.1002/9781119209867.

Warning: These citations may not always be 100% accurate.