The wallet allocation rule : winning the battle for share /

• Main Author: Keiningham, Timothy L.
• Format: eBook
• Language: English
• Published: Hoboken, New Jersey : Wiley, 2015.
• Subjects: Customer loyalty.; Customer relations > Management.; Consumer behavior.; BUSINESS & ECONOMICS / Customer Relations.; BUSINESS & ECONOMICS / Marketing / General.; BUSINESS & ECONOMICS / Consumer Behavior.; Electronic books.

"Customer Loyalty Isn't Enough--Grow Your Share of WalletThe Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Manag...