Strategy builder : how to make and communicate more effective strategies /

• Κύριος συγγραφέας: Cummings, Stephen
• Άλλοι συγγραφείς: Angwin, Duncan
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Chichester, West Sussex ; Hoboken, New Jersey : Wiley, 2015.
• Θέματα: Strategic planning.; BUSINESS & ECONOMICS > General.; BUSINESS & ECONOMICS > Strategic Planning.; Strategisches Management.; Konzeption.; Visualisierung.; Electronic books.

"A visual and interactive guide to building and communicatingstrategies that actually work The effective conditions for selling a strategy are not thatdifferent from a public presentation or a coach seeking to get hisplayers to change tack. For a new approach to succeed you need 'buyin...

Πίνακας περιεχομένων:

• Part One: The Concept. Opportunities for a New Way of Developing Strategy
• Seven Strengths of Drawing Strategy
• What Strategy Builder Does
• Part Two: Design. User's Guide to the Strategy Builder's Framework Profiles
• Environmental ecology
• Competitive positioning
• Resources and capabilities
• Strategic growth options
• Managing performance strategically
• Part Three: Realization. Well-Built Strategies, Simply Conveyed
• Six Stratographic Principles
• Get building.