A higher bid : how to transform special event fundraising with strategic auctions /

• Κύριος συγγραφέας: Kingston, Kathy
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Hoboken, New Jersey : John Wiley & Sons, 2015.
• Σειρά: AFP fund development series.
• Θέματα: Benefit auctions.; Fund raising.; Special events > Planning.; Electronic books.

 "Transform fundraising events into long-term revenue with expertauction advice A Higher Bid is the nonprofit school and organizationguide to planning and executing more exciting, more lucrativespecial event fundraisers. In this book, award-winning consultant, fundraiser, speaker, and professional auctioneer Kathy Kingstonshares her proprietary and proven approaches to audiencedevelopment, board empowerment, leadership succession, guestcultivation and engagement, and donor development. You'll learn howlive auctions, special appeals, innovative icebreakers, silentauctions, and new technologies can help increase revenue, and howto execute these events in a way that translates to a strongerdonor base for long-term giving. Kingston describes how to matchthe guest list and catalog for better results, and reveals thestrategies professional auctioneers use to curate the right auctionitems and discover the right people to generate optimum revenue andengage donors. This book offers a fresh approach to fundraising, showing youhow charity benefit auctions can be made a centerpiece offundraising special events to drive both short- and long-termfundraising goals while providing a fun and inspiring opportunityto generate awareness and keep supporters excited about themission. Using Kingston's proven framework, you'll learn effectiveways to: Strategically increase high-profit revenue streams Increase your organization's donor base Empower the board toward efficiency and productivity Engage supporters more deeply and keep them invested Donors are the lifeblood of any nonprofit organization, andsustainable revenue depends upon their high engagement andwillingness to give. Well-executed benefit and charity auctionshave proven to be effective fundraisers for nonprofits, associations, and schools of all types, and A Higher Bid isthe expert guide to optimizing these special events for maximumimpact"--   Provided by publisher. 

 Cover; Table of Contents; Title Page; Copyright; Dedication; About the Author; Join Kathy's community; Foreword; Introduction; Note; Section I: Strategic Benefit Auctions: The New Catalyst for Philanthropy; Chapter 1: The Shift: Event Transaction to Philanthropic Transformation; Pillar 1: Find Out What Matters Most to Your Supporters; Pillar 2: Invite Your Supporters In; Pillar 3: Inspire Your Supporters to Fall in Love with You; Pillar 4: Give your supporters reasons to stay in love with you forever; Pillar 5: Invest in What Counts; Ignore the Rest.