A higher bid : how to transform special event fundraising with strategic auctions /

• Κύριος συγγραφέας: Kingston, Kathy
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Hoboken, New Jersey : John Wiley & Sons, 2015.
• Σειρά: AFP fund development series.
• Θέματα: Benefit auctions.; Fund raising.; Special events > Planning.; Electronic books.

"Transform fundraising events into long-term revenue with expertauction advice A Higher Bid is the nonprofit school and organizationguide to planning and executing more exciting, more lucrativespecial event fundraisers. In this book, award-winning consultant, fundraiser, speaker, and profession...

Πίνακας περιεχομένων:

• Cover; Table of Contents; Title Page; Copyright; Dedication; About the Author; Join Kathy's community; Foreword; Introduction; Note; Section I: Strategic Benefit Auctions: The New Catalyst for Philanthropy; Chapter 1: The Shift: Event Transaction to Philanthropic Transformation; Pillar 1: Find Out What Matters Most to Your Supporters; Pillar 2: Invite Your Supporters In; Pillar 3: Inspire Your Supporters to Fall in Love with You; Pillar 4: Give your supporters reasons to stay in love with you forever; Pillar 5: Invest in What Counts; Ignore the Rest.
• Revitalized Leadership Roles for Board Members and AuctioneersPhilanthropy Model versus Transaction Model of Auction Fundraising; The Giving Gap; Conclusion; Notes; Chapter 2: Bid High and Prosper: Are Auctions Right for You?; Critical Factors for First-Time Benefit Auctions and Every Year, Really ... ; Decide What Kind of Auction You Want; Consider These Questions for a First-Time Auction; A: The Role of the Professional Benefit Auctioneer; U: One-of-a-Kind Items Make Your Event Unique; C: Cultivate Auction Guests; T: Timing Is Everything; I: Inspiration for Impact; O: Outcomes.
• N: No Bidder Left Behind: The Fund-a-NeedS: Sound, Lights, Action!; Conclusion; Notes; Chapter 3: Energize and Empower Your Board and Team; Engaging Board Members; Keep the Energy Going after Your Auctions; Start Now for Next Year; Leverage Board Contacts for Sponsorships; Conclusion; Note; Chapter 4: Make Your Auctioneer Your Quarterback; Catapult Your ROI: Increase Your Profit by 20 Percent or More; All Auctioneers Are Not the Same; Audience Motivation; Lead Time; The Style of Selling: The Chant (That Thing Auctioneers Do); Showmanship and Fun.
• Advantages of a Professional Fundraising AuctioneerYour Magic Formula: Return on Auctioneer (ROA); What Do Organizations Want?; How Nonprofits Benefit: What's in It for You; Other Services Fundraising Auctioneers Offer; The Auction Team: Professional Auctioneer Bid Assistants; How to Retain a Great Auctioneer; How to Interview an Auctioneer; Competencies of a Benefit Auctioneer; Auctioneer Compensation; Your Mission Ambassador; The Fundraising Auctioneer-Your New Philanthropic Partner; Your Auctioneer Can Be Your Coach Too; Conclusion; Notes; Section II: Designing Strategic Benefit Auctions.
• Chapter 5: Attract the Right People FirstObsess on Strategic Audience Development; A Philanthropic Approach to Audience Development; Attract More High Bidders; Draw on Your Development Professionals Expertise; Empower Your Community of Champions; The Super Connectors; Get Rid of Your Ticket Committee; Kathy's Top Strategies for Audience Development; Five Mistakes You'll Want to Avoid; We Sold Out! Create the Expectation to Give; Make Your Event a Signature Networking Opportunity; Conclusion; Chapter 6: Procure Incredible Auction Items; It's All about Relationships.