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03885nam a2200721 4500 |
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ocn903436762 |
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OCoLC |
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20170124070359.3 |
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m o d |
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150212s2015 nju o 001 0 eng |
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|a 2015006143
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|a DLC
|b eng
|e rda
|e pn
|c DLC
|d EBLCP
|d CDX
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|q (electronic bk.)
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| 037 |
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|a C6556C84-71E7-433A-915B-E7719C7A9B51
|b OverDrive, Inc.
|n http://www.overdrive.com
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|a 658.8/72
|2 23
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| 049 |
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|a MAIN
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| 100 |
1 |
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|a Dempster, Craig.
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| 245 |
1 |
4 |
|a The rise of the platform marketer :
|b performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms /
|c Craig Dempster and John Lee.
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| 264 |
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1 |
|a Hoboken, New Jersey :
|b Wiley,
|c [2015]
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| 300 |
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|a 1 online resource.
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 500 |
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|a Includes index.
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| 505 |
0 |
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|a The age of the customer -- The ad tech ecosystem -- Introducing the platform marketer -- Identity management.
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| 588 |
0 |
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|a Print version record and CIP data provided by publisher.
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| 520 |
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|a "The Rise of the Platform Marketer helps you leverage the 'always-on' consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactions at scale throughout the customer lifecycle, you can optimize the value of your customers and segments through strategic use of Connected CRM (cCRM). This book shows you how to take advantage of the massive growth and proliferation of social and other digital media, with clear strategy for developing the new capabilities, tools, metrics, and processes essential in the age of platform marketing. Coverage includes identity management, audience management, consumer privacy and compliance, media and channel optimization, measurement and attribution, experience design, and integrated technology, plus a discussion on how the company as a whole must evolve to keep pace with marketing's increasingly rapid evolution and capabilities."--
|c Unedited summary from book.
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| 504 |
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|a Includes bibliographical references and index.
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| 650 |
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0 |
|a Internet marketing.
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| 650 |
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0 |
|a Internet advertising.
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| 650 |
|
0 |
|a Relationship marketing.
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| 650 |
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0 |
|a Social media
|x Marketing.
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| 650 |
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0 |
|a Customer relations.
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| 650 |
|
7 |
|a BUSINESS & ECONOMICS / Industrial Management
|2 bisacsh
|
| 650 |
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7 |
|a BUSINESS & ECONOMICS / Management
|2 bisacsh
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| 650 |
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7 |
|a BUSINESS & ECONOMICS / Management Science
|2 bisacsh
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| 650 |
|
7 |
|a BUSINESS & ECONOMICS / Organizational Behavior
|2 bisacsh
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| 655 |
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4 |
|a Electronic books.
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| 700 |
1 |
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|a Lee, John,
|d 1974-
|
| 776 |
0 |
8 |
|i Print version:
|a Dempster, Craig.
|t Rise of the platform marketer.
|d Hoboken, New Jersey : John Wiley & Sons, Inc., [2015]
|z 9781119059721
|w (DLC) 2015001922
|
| 856 |
4 |
0 |
|u https://doi.org/10.1002/9781119153863
|z Full Text via HEAL-Link
|
| 994 |
|
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|a 92
|b DG1
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