The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms /
"The Rise of the Platform Marketer helps you leverage the 'always-on' consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactions at scale throughout the customer lifecycle, you can optimize the value of your customers and segm...
Κύριος συγγραφέας: | Dempster, Craig |
---|---|
Άλλοι συγγραφείς: | Lee, John, 1974- |
Μορφή: | Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
Hoboken, New Jersey :
Wiley,
[2015]
|
Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |
Παρόμοια τεκμήρια
-
Customer-centric marketing : building relationships and creating advocates in the age of the consumer /
ανά: Cundari, Aldo
Έκδοση: (2015) -
The retargeting playbook : how to turn web-window shoppers into customers /
ανά: Berke, Adam
Έκδοση: (2014) -
Market Your Way to Growth : 8 Ways to Win.
ανά: Kotler, Philip
Έκδοση: (2012) -
Magnetic : the art of attracting business /
ανά: Calloway, Joe
Έκδοση: (2015) -
Service design for business : a practical guide to optimizing the customer experience /
ανά: Reason, Ben, 1972-, κ.ά.
Έκδοση: (2016)