The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms /

• Main Author: Dempster, Craig
• Other Authors: Lee, John, 1974-
• Format: eBook
• Language: English
• Published: Hoboken, New Jersey : Wiley, [2015]
• Subjects: Internet marketing.; Internet advertising.; Relationship marketing.; Social media > Marketing.; Customer relations.; BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior; Electronic books.

"The Rise of the Platform Marketer helps you leverage the 'always-on' consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactions at scale throughout the customer lifecycle, you can optimize the value of your customers and segm...

Table of Contents:

• The age of the customer
• The ad tech ecosystem
• Introducing the platform marketer
• Identity management.