Data driven : how performance analytics delivers extraordinary sales results /
Data Driven is a uniquely practical guide to increasing sales success, using the power of data analytics. Written by one of the world's leading authorities on the topic, this book shows you how to transform the corporate sales function by leveraging big data into better decision-making, more in...
| Main Author: | |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Hoboken, New Jersey :
John Wiley & Sons, Inc.,
2015.
|
| Subjects: | |
| Online Access: | Full Text via HEAL-Link |
| Summary: | Data Driven is a uniquely practical guide to increasing sales success, using the power of data analytics. Written by one of the world's leading authorities on the topic, this book shows you how to transform the corporate sales function by leveraging big data into better decision-making, more informed strategy, and increased effectiveness throughout the organization. |
|---|---|
| Item Description: | Includes index. |
| Physical Description: | 1 online resource (272 pages) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781119043355 1119043352 9781119043362 1119043360 9781119207559 111920755X |
| DOI: | 10.1002/9781119207559 |
