Data driven : how performance analytics delivers extraordinary sales results /

• Main Author: Dearborn, Jenny
• Format: eBook
• Language: English
• Published: Hoboken, New Jersey : John Wiley & Sons, Inc., 2015.
• Subjects: Sales management.; Selling.; Marketing.; BUSINESS & ECONOMICS > Industrial Management.; BUSINESS & ECONOMICS > Management.; BUSINESS & ECONOMICS > Management Science.; BUSINESS & ECONOMICS > Organizational Behavior.; Electronic books.

Data Driven is a uniquely practical guide to increasing sales success, using the power of data analytics. Written by one of the world's leading authorities on the topic, this book shows you how to transform the corporate sales function by leveraging big data into better decision-making, more in...