The food industry innovation school : how to drive innovation through complex organizations /

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας: Traitler, Helmut
Μορφή: Ηλ. βιβλίο
Γλώσσα:English
Έκδοση: West Sussex, UK ; Hoboken, NJ : Wiley-Blackwell, [2015]
Θέματα:
Διαθέσιμο Online:Full Text via HEAL-Link
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020 |a 1118947665 (ePub) 
020 |a 9781118947630 (Adobe PDF) 
020 |a 1118947630 (Adobe PDF) 
020 |z 9781118947685 (cloth) 
020 |a 9781118947654 
020 |a 1118947657 
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049 |a MAIN 
100 1 |a Traitler, Helmut. 
245 1 4 |a The food industry innovation school :  |b how to drive innovation through complex organizations /  |c Helmut Traitler. 
264 1 |a West Sussex, UK ;  |a Hoboken, NJ :  |b Wiley-Blackwell,  |c [2015] 
300 |a 1 online resource. 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
500 |a Includes index. 
588 |a Description based on print version record and CIP data provided by publisher. 
505 0 |a Title Page; Copyright; Table of Contents; Forewords; Acknowledgements; Part 1: Your company and the outside world; Chapter 1: Your world; 1.1 Introduction; 1.2 The workspace: heaven or hell?; 1.3 The outside world: is there someone?; 1.4 The main players in your organization: hierarchies, attitudes, and platitudes; 1.5 How to generate attention for your work, for your project; 1.6 Summary; 1.7 Topics for further in-depth discussion; add your own experience; Chapter 2: Projects and partners; 2.1 Everything's a project; 2.2 The eternal strategy; 2.3 The valuation of projects 
505 8 |a 2.4 Aligning partners and sponsors2.5 Aligning with the strategy of the company; 2.6 What is a project?; 2.7 Summary; 2.8 Topics for further in-depth discussions; add your own experience; Chapter 3: What makes them tick?; 3.1 Why do you need "them" to tick?; 3.2 It's a tough world out there: The Dragon's Den; 3.3 How to sell in the most promising ways?; 3.4 The optimal project mix; 3.5 Measuring success: a first glimpse; 3.6 Why success stories make them tick; 3.7 Summary; 3.8 Topics for further in-depth discussion; add your own experience; Chapter 4: Keys to success 
505 8 |a 4.1 The medium is the message4.2 Look beyond to the outside; 4.3 Taking risks, the right risks; 4.4 Building bridges; 4.5 Become street-smart and live it; 4.6 Summary; 4.7 Topics for further in-depth discussions; add your own experience; Part 2: How to drive innovation into the marketplace and into the consumers' homes; Chapter 5: Innovation revisited; 5.1 What do you mean by "innovation"?; 5.2 Innovation in the food industry; 5.3 Creativity: the harbinger of innovation and invention; 5.4 How does innovative thinking travel across your company?; 5.5 Summary 
505 8 |a 5.6 Topics for further in-depth discussions add your own experience; Chapter 6: How to become short-termishly long term; 6.1 The importance of sustainability in innovation; 6.2 Some term-inology; 6.3 Clever perseverance; 6.4 The short-term-long-term balance in the food industry; 6.5 Summary; 6.6 Topics for further in-depth discussions; add your own experience; Chapter 7: Success measured; 7.1 Success Metrics 101; 7.2 The consumer in the equation; 7.3 The success rate: rate the success; 7.4 Success and you; 7.5 Summary; 7.6 Topics for further in-depth discussions; add your own experience 
505 8 |a Chapter 8: The value of success stories8.1 What counts is the well-packaged result; 8.2 The role of the success story: storytelling; 8.3 How to make your story; 8.4 Stories become contagious; 8.5 Summary; 8.6 Topics for further in-depth discussions; add your own experience; Part 3: Most important key success factors for successful execution of innovation; Chapter 9: Understanding the main driving forces and headwinds; 9.1 The corporate power games; 9.2 Stumbling blocks on the road to success; 9.3 Corporate quirkiness and driving forces; 9.4 Surmounting the hurdles; 9.5 Summary 
650 0 |a Food industry and trade  |x Management. 
650 0 |a Organizational effectiveness. 
650 0 |a Food  |x Technological innovations. 
650 7 |a TECHNOLOGY & ENGINEERING / Food Science  |2 bisacsh 
655 4 |a Electronic books. 
776 0 8 |i Print version:  |a Traitler, Helmut.  |t Food industry innovation school  |d West Sussex, UK ; Hoboken, NJ : John Wiley & Sons Inc., [2015]  |z 9781118947685  |w (DLC) 2015004634 
856 4 0 |u https://doi.org/10.1002/9781118947654  |z Full Text via HEAL-Link 
994 |a 92  |b DG1