The food industry innovation school : how to drive innovation through complex organizations /

• Κύριος συγγραφέας: Traitler, Helmut
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: West Sussex, UK ; Hoboken, NJ : Wiley-Blackwell, [2015]
• Θέματα: Food industry and trade > Management.; Organizational effectiveness.; Food > Technological innovations.; TECHNOLOGY & ENGINEERING / Food Science; Electronic books.

Πίνακας περιεχομένων:

• Title Page; Copyright; Table of Contents; Forewords; Acknowledgements; Part 1: Your company and the outside world; Chapter 1: Your world; 1.1 Introduction; 1.2 The workspace: heaven or hell?; 1.3 The outside world: is there someone?; 1.4 The main players in your organization: hierarchies, attitudes, and platitudes; 1.5 How to generate attention for your work, for your project; 1.6 Summary; 1.7 Topics for further in-depth discussion; add your own experience; Chapter 2: Projects and partners; 2.1 Everything's a project; 2.2 The eternal strategy; 2.3 The valuation of projects
• 2.4 Aligning partners and sponsors2.5 Aligning with the strategy of the company; 2.6 What is a project?; 2.7 Summary; 2.8 Topics for further in-depth discussions; add your own experience; Chapter 3: What makes them tick?; 3.1 Why do you need "them" to tick?; 3.2 It's a tough world out there: The Dragon's Den; 3.3 How to sell in the most promising ways?; 3.4 The optimal project mix; 3.5 Measuring success: a first glimpse; 3.6 Why success stories make them tick; 3.7 Summary; 3.8 Topics for further in-depth discussion; add your own experience; Chapter 4: Keys to success
• 4.1 The medium is the message4.2 Look beyond to the outside; 4.3 Taking risks, the right risks; 4.4 Building bridges; 4.5 Become street-smart and live it; 4.6 Summary; 4.7 Topics for further in-depth discussions; add your own experience; Part 2: How to drive innovation into the marketplace and into the consumers' homes; Chapter 5: Innovation revisited; 5.1 What do you mean by "innovation"?; 5.2 Innovation in the food industry; 5.3 Creativity: the harbinger of innovation and invention; 5.4 How does innovative thinking travel across your company?; 5.5 Summary
• 5.6 Topics for further in-depth discussions add your own experience; Chapter 6: How to become short-termishly long term; 6.1 The importance of sustainability in innovation; 6.2 Some term-inology; 6.3 Clever perseverance; 6.4 The short-term-long-term balance in the food industry; 6.5 Summary; 6.6 Topics for further in-depth discussions; add your own experience; Chapter 7: Success measured; 7.1 Success Metrics 101; 7.2 The consumer in the equation; 7.3 The success rate: rate the success; 7.4 Success and you; 7.5 Summary; 7.6 Topics for further in-depth discussions; add your own experience
• Chapter 8: The value of success stories8.1 What counts is the well-packaged result; 8.2 The role of the success story: storytelling; 8.3 How to make your story; 8.4 Stories become contagious; 8.5 Summary; 8.6 Topics for further in-depth discussions; add your own experience; Part 3: Most important key success factors for successful execution of innovation; Chapter 9: Understanding the main driving forces and headwinds; 9.1 The corporate power games; 9.2 Stumbling blocks on the road to success; 9.3 Corporate quirkiness and driving forces; 9.4 Surmounting the hurdles; 9.5 Summary