YouthNation : building remarkable brands in a youth-driven culture /

• Main Author: Britton, Matt (Author)
• Format: eBook
• Language: English
• Published: Hoboken, New Jersey : John Wiley & Sons, [2015]
• Subjects: Young adult consumers.; Marketing.; Advertising.; Target marketing.; Young adults > Attitudes.; Young adults > Conduct of life.; BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior; Brand name products.; Branding (Marketing).; Business.; Electronic books.
• Physical Description: 1 online resource (xxv, 292 pages).
• Bibliography: Includes bibliographical references and index.
• ISBN: 9781118982525; 1118982525; 9781119162469; 1119162467; 9781118982532; 1118982533
• DOI: 10.1002/9781119162469

Youth is no longer an age-it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age-it's a commodity that's available to everyone-this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth. Coverage includes marketing in a post-demographic world, crafting the story of the brand, building engaged communities, creatin.