YouthNation : building remarkable brands in a youth-driven culture /

• Main Author: Britton, Matt (Author)
• Format: eBook
• Language: English
• Published: Hoboken, New Jersey : John Wiley & Sons, [2015]
• Subjects: Young adult consumers.; Marketing.; Advertising.; Target marketing.; Young adults > Attitudes.; Young adults > Conduct of life.; BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior; Brand name products.; Branding (Marketing).; Business.; Electronic books.

Youth is no longer an age-it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age-it's a commodity that's available to everyone-this book shows what it takes to stay connected, agile, authentic, and...