Origination : the geographies of brands and branding /

• Κύριος συγγραφέας: Pike, Andy, 1968- (Συγγραφέας)
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Chichester, West Sussex, UK : Wiley Blackwell, 2015.
• Σειρά: RGS-IBG book series.
• Θέματα: Commercial geography.; Branding (Marketing); Brand name products.; Branding (Marketing).; Globalization.; Marketing.; BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior; Electronic books.
• Φυσική περιγραφή: 1 online resource.
• Βιβλιογραφία: Includes bibliographical references and index.
• ISBN: 9781118556313; 1118556313; 9781118556399; 1118556399; 9781118556276; 1118556275
• DOI: 10.1002/9781118556313

'Andy Pike has given us a deeply researched and much needed analysis of the ways in which brands and branding are intertwined with space and place. Through a series of revelatory case studies of products and their places of origin, we learn how spatial context matters in the production of branded meaning and value. Origination will be an essential resource for scholars of branding, geography, cultural studies, and the contemporary global economy.' - Miriam Greenberg, Associate Professor of Sociology, University of California Santa Cruz, USA 'The symbolic landscape of late capitalism is cl.