Origination : the geographies of brands and branding /

'Andy Pike has given us a deeply researched and much needed analysis of the ways in which brands and branding are intertwined with space and place. Through a series of revelatory case studies of products and their places of origin, we learn how spatial context matters in the production of brand...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας: Pike, Andy, 1968- (Συγγραφέας)
Μορφή: Ηλ. βιβλίο
Γλώσσα:English
Έκδοση: Chichester, West Sussex, UK : Wiley Blackwell, 2015.
Σειρά:RGS-IBG book series.
Θέματα:
Διαθέσιμο Online:Full Text via HEAL-Link
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100 1 |a Pike, Andy,  |d 1968-  |e author. 
245 1 0 |a Origination :  |b the geographies of brands and branding /  |c Andy Pike. 
264 1 |a Chichester, West Sussex, UK :  |b Wiley Blackwell,  |c 2015. 
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490 1 |a RGS-IBG book series 
505 0 |a The Geographies of Brands and Branding -- Origination -- 'Local' Origination... Newcastle Brown Ale -- 'National' Origination... Burberry -- 'Global' Origination... Apple -- Territorial Development. 
504 |a Includes bibliographical references and index. 
588 0 |a Online resource; title from PDF title page (John Wiley, viewed April 20, 2015). 
520 |a 'Andy Pike has given us a deeply researched and much needed analysis of the ways in which brands and branding are intertwined with space and place. Through a series of revelatory case studies of products and their places of origin, we learn how spatial context matters in the production of branded meaning and value. Origination will be an essential resource for scholars of branding, geography, cultural studies, and the contemporary global economy.' - Miriam Greenberg, Associate Professor of Sociology, University of California Santa Cruz, USA 'The symbolic landscape of late capitalism is cl. 
650 0 |a Commercial geography. 
650 0 |a Branding (Marketing) 
650 4 |a Brand name products. 
650 4 |a Branding (Marketing). 
650 4 |a Globalization. 
650 4 |a Marketing. 
650 7 |a BUSINESS & ECONOMICS / Industrial Management  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS / Management  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS / Management Science  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS / Organizational Behavior  |2 bisacsh 
650 7 |a Branding (Marketing)  |2 fast  |0 (OCoLC)fst01743755 
650 7 |a Commercial geography.  |2 fast  |0 (OCoLC)fst00869498 
655 4 |a Electronic books. 
655 0 |a Electronic books. 
776 0 8 |i Print version:  |a Pike, Andy, 1968-  |t Origination : The Geographies of Brands and Branding  |d Hoboken : Wiley, c2015  |z 9781118556405 
830 0 |a RGS-IBG book series. 
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