How to be great at doing good : why results are what count and how smart charity can change the world /

• Κύριος συγγραφέας: Cooney, Nick (Συγγραφέας)
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Hoboken, New Jersey : Wiley, 2015.
• Θέματα: Charities.; Nonprofit organizations.; Social change.; BUSINESS & ECONOMICS > Nonprofit Organizations & Charities.; Electronic books.

 "Turns out much of the advice we've been given about how to make the world a better place turns out to be dead wrong. Donating to certain charities will do thousands of times more good that donating to others. Non-profits that choose to carry out one program instead of another will be hundreds of times less successful than they could be, regardless of how bright, hard-working, and compassionate their staff may be. The majority of Americans are involved in charitable work. Most of us donate. Many of us volunteer. Millions go to work each day at a non-profit organization. By taking a more rigorous, calculated approach to charity, we can learn how to do dramatically more good. We can learn how to truly change the world. This book shows you how. Drawing on fifteen years of non-profit experience, a working knowledge of thousands of academic studies on what drives charitable and behavioral decisions, interviews with non-profit and philanthropy professionals, and years of reading, writing, and lecturing on how to effectively bring about social change. The first book to address how a whole host of psychological and social factors combine to drive us toward making bad charitable decisions, its unique content and frank approach will help it stand out in the field of non-profit and philanthropy books."--   Provided by publisher. 

 Title Page; Copyright; Table of Contents; Preface: Schindler's Regret; Chapter 1: Why Charity?; Asking Why; The Goal of Charity; Barriers to Good; The Challenge of "Why?"; Chapter 2: Doing Good or Doing Great?; A Tale of Two Charities; Doing Good, or Doing a Lot of Good?; Chapter 3: Facing the "Brutal Facts" on How Much Good We Are Accomplishing; Gritting Our Teeth and Heading Down the Slope; All Charities Are Not Created Equal; Asking the Genie in the Bottle: Making Comparisons When Comparisons Seem Hard; There Are Always Big Differences Between Charities