How to be great at doing good : why results are what count and how smart charity can change the world /

• Κύριος συγγραφέας: Cooney, Nick (Συγγραφέας)
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Hoboken, New Jersey : Wiley, 2015.
• Θέματα: Charities.; Nonprofit organizations.; Social change.; BUSINESS & ECONOMICS > Nonprofit Organizations & Charities.; Electronic books.

"Turns out much of the advice we've been given about how to make the world a better place turns out to be dead wrong. Donating to certain charities will do thousands of times more good that donating to others. Non-profits that choose to carry out one program instead of another will be hund...

Πίνακας περιεχομένων:

• Title Page; Copyright; Table of Contents; Preface: Schindler's Regret; Chapter 1: Why Charity?; Asking Why; The Goal of Charity; Barriers to Good; The Challenge of "Why?"; Chapter 2: Doing Good or Doing Great?; A Tale of Two Charities; Doing Good, or Doing a Lot of Good?; Chapter 3: Facing the "Brutal Facts" on How Much Good We Are Accomplishing; Gritting Our Teeth and Heading Down the Slope; All Charities Are Not Created Equal; Asking the Genie in the Bottle: Making Comparisons When Comparisons Seem Hard; There Are Always Big Differences Between Charities
• Accepting the Fact That We Can Always Do BetterIt's Always Subjective, and There's No Way Around That; But Wait...Does That Mean All Theaters Are Doomed?; Chapter 4: Chasing the Bottom Line: How to Do More Good for Less Money; Defining Our Bottom Line; Doubling Down on Saving Rabbits; Where Following the Bottom Line Leads, and Why It Can Be Hard to Follow; When Following the Bottom Line Means Making Big Changes; Why We Lose Sight of the Bottom Line; Chapter 5: Why Efficiency Means Everything for Donors (and Charities, Too); Bringing It Back to the Bunnies; The Space to Be Human
• There Are Massive Differences Between Charities in the Same FieldComing to Grips with the Hard Facts; Chapter 6: How We Can Drive Our Favorite Charities to Succeed; The 1,500 Bottle of Soda; The Free Market and the World of Charity; Giving Non-Profits the Incentive to Be Great; It's Not All Donors' Fault; Unhelpful Advice; A New Breed of Charity Advisors; Chapter 7: Our Brains Don't Want Us to Be Great at Doing Good, But We Can Outsmart Them; What Charity Looks Like on the Inside; Questioning Our Motives; Looking Out for Number One, in More Ways Than One
• Our Biases Try to Rule Us, and This One Is Really BadEmpathy and Evolution; More Biases and Other Mental Quirks; Defeating Our Brains and Doing as Much Good as Possible; Putting Our Self-Centeredness to Work; Chapter 8: The Advice We Are Given About Charity Is Wrong-Here's the Truth; Following Your Passion Is a Bad Idea; Being Great at What You Do Doesn't Matter Unless You're Doing the Right Thing; Not All Charity Work Is Needed or Worth Doing Right Now; We Have to Make Hard Decisions About Who to Help and Who to Ignore; Doing Good Doesn't Always Feel Good; Charity Is All About Winning
• Chapter 9: Moving Forward with Humility: Admitting What We Don't KnowKnowing What We Don't Know; The Wonderful World of Science; Learning How to Do Good Instead of Guessing How to Do Good; Chapter 10: Nine Steps to Greatness; 1. Get Serious; 2. Never Forget the Goal of Charity; 3. Shun Fuzzy Thinking and Feel-Good Rhetoric-They Are Self-Centered; 4. Be Aware of the Psychological Biases We All Have; 5. Be Willing to Face the Hard Facts; 6. Define and Make Decisions Around a Bottom Line; 7. Measure, Measure, Measure; 8. Give Non-Profits the Incentive to Be Great