The lean product playbook : how to innovate with minimum viable products and rapid customer feedback /
"The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most n...
| Κύριος συγγραφέας: | |
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| Μορφή: | Ηλ. βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Hoboken :
Wiley,
2015.
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| Θέματα: | |
| Διαθέσιμο Online: | Full Text via HEAL-Link |
Πίνακας περιεχομένων:
- Title Page; Copyright; Table of Contents; Dedication; Introduction: Why Products Fail and How Lean Changes the Game; Why Products Fail; Why This Book?; Who Is This Book For?; How This Book Is Organized; Part I: Core Concepts; Chapter 1: Achieving Product-Market Fit with the Lean Product Process; What Is Product-Market Fit?; The Product-Market Fit Pyramid; Quicken: from #47 to #1; The Lean Product Process; Chapter 2: Problem Space versus Solution Space; The Space Pen; Problems Define Markets; The What and the How; Outside-In Product Development; Should You Listen to Customers?
- A Tale of Two Apple FeaturesUsing the Solution Space to Discover the Problem Space; Part II: The Lean Product Process; Chapter 3: Determine Your Target Customer (Step 1); Fishing for Customers; How to Segment Your Target Market; Users versus Buyers; Technology Adoption Life Cycle; Personas; Chapter 4: Identify Underserved Customer Needs (Step 2); A Customer Need by Any Other Name; Customer Needs Example: TurboTax; Customer Discovery Interviews; Customer Benefit Ladders; Hierarchies of Needs; The Importance versus Satisfaction Framework; Related Frameworks; Visualizing Customer Value
- The Kano ModelPutting the Frameworks to Use; Chapter 5: Define Your Value Proposition (Step 3); Strategy Means Saying "No"; Value Propositions for Search Engines; Not So Cuil; Building Your Product Value Proposition; Skating to Where the Puck Will Be; The Flip Video Camera; Predicting the Future with Value Propositions; Chapter 6: Specify Your Minimum Viable Product (MVP) Feature Set (Step 4); User Stories: Features with Benefits; Breaking Features Down; Smaller Batch Sizes Are Better; Scoping with Story Points; Using Return on Investment to Prioritize; Deciding on Your MVP Candidate
- Chapter 7: Create Your MVP Prototype (Step 5)What Is (and Isn't) an MVP?; MVP Tests; The Matrix of MVP Tests; Qualitative Marketing MVP Tests; Quantitative Marketing MVP Tests; Qualitative Product MVP Tests; Quantitative Product MVP Tests; Chapter 8: Apply the Principles of Great UX Design; What Makes a Great UX?; The UX Design Iceberg; Conceptual Design; Information Architecture; Interaction Design; Visual Design; Design Principles; Copy Is Also Part of UX Design; The A-Team; UX Is in the Eye of the Beholder; Chapter 9: Test Your MVP with Customers (Step 6)
- How Many Customers Should I Test With?In-Person, Remote, and Unmoderated User Testing; How to Recruit Customers in Your Target Market; User Testing at Intuit; Ramen User Testing; How to Structure the User Test; How to Ask Good Questions; Ask Open versus Closed Questions; I Feel Your Pain; Wrapping Up the User Test; How to Capture and Synthesize User Feedback; Usability versus Product-Market Fit; Chapter 10: Iterate and Pivot to Improve Product-Market Fit; The Build-Measure-Learn Loop; The Hypothesize-Design-Test-Learn Loop; Iterative User Testing; Persevere or Pivot?
