Strategy in practice : a practitioner's guide to strategic thinking /

• Κύριος συγγραφέας: Tovstiga, George
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Chichester, West Sussex, UK : Wiley, 2015.
• Έκδοση: 3rd edition.
• Θέματα: Strategic planning.; BUSINESS & ECONOMICS > Industrial Management.; BUSINESS & ECONOMICS > Management.; BUSINESS & ECONOMICS > Management Science.; BUSINESS & ECONOMICS > Organizational Behavior.; Electronic books.

Strategy in Practice presents a practitioner-focussed approach to strategy. Rigorously founded on current thinking and theoretical concepts in the field of strategic management, it aims to: -Provide the strategy practitioner with a systematic and insight-driven approach to strategic thinking.-Establ...

Πίνακας περιεχομένων:

• Preface to the first edition
• Preface to the second edition
• Preface to the third edition
• About the author
• Introduction strategy in practice
• Strategic thinking
• Sense making and strategic insight
• Insight-driven strategic analysis
• Appendices:
• Appendix A: Probing the strategic boundaries of the firm's unique competing space
• Appendix B: Strategy mapping and narrative (based on analysis of the relevant strategy building blocks)
• Index.