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02894nam a2200685 4500 |
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ocn910847412 |
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20170124072151.5 |
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|a 910968846
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|a 9781119137580
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|z 9781119137573
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|a MAIN
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|a Maillard, Pierre,
|e author.
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|a Competitive quality and innovations /
|c Pierre Maillard.
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|a London :
|b ISTE,
|c 2015.
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|c ©2015
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|a 1 online resource.
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|a text
|b txt
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|a computer
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|a online resource
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|a Systems and industrial engineering series
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|a Online resource; title from PDF title page (EBSCO, viewed June 11, 2015).
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|a Includes bibliographical references and index.
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|a The innovation concept -- Competitve quality of an innovation -- Competitive quality tactics -- The marketing quality of an innovation -- The "quality" fuel of an innovation -- The emitters of quality fuel -- Qualification of emitters -- Validation of marketing quality -- Supervision of emitters -- Monitoring perceived quality -- Ensuring benefits -- The role of the quality department.
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|a Managerial economics.
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|a Technology.
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|a Engineering.
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|a BUSINESS & ECONOMICS / Industrial Management
|2 bisacsh
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|a BUSINESS & ECONOMICS / Management
|2 bisacsh
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|a BUSINESS & ECONOMICS / Management Science
|2 bisacsh
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|a BUSINESS & ECONOMICS / Organizational Behavior
|2 bisacsh
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|a Engineering.
|2 fast
|0 (OCoLC)fst00910312
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|
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|a Managerial economics.
|2 fast
|0 (OCoLC)fst01007340
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|a Technology.
|2 fast
|0 (OCoLC)fst01145078
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|a Electronic books.
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|a Electronic books.
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|i Print version:
|a Maillard, Pierre.
|t Competitive quality and innovation.
|d London, England ; Hoboken, New Jersey : ISTE : Wiley, c2015
|h xxiv, 340 pages
|z 9781119137573
|w 2015937458
|
830 |
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|a Systems and industrial engineering series.
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856 |
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|u https://doi.org/10.1002/9781119137573
|z Full Text via HEAL-Link
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|a 92
|b DG1
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