Competitive quality and innovations /

• Κύριος συγγραφέας: Maillard, Pierre (Συγγραφέας)
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: London : ISTE, 2015.
• Σειρά: Systems and industrial engineering series.
• Θέματα: Managerial economics.; Technology.; Engineering.; BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior; Electronic books.

Πίνακας περιεχομένων:

• The innovation concept
• Competitve quality of an innovation
• Competitive quality tactics
• The marketing quality of an innovation
• The "quality" fuel of an innovation
• The emitters of quality fuel
• Qualification of emitters
• Validation of marketing quality
• Supervision of emitters
• Monitoring perceived quality
• Ensuring benefits
• The role of the quality department.