Competitive quality and innovations /

• Main Author: Maillard, Pierre (Author)
• Format: eBook
• Language: English
• Published: London : ISTE, 2015.
• Series: Systems and industrial engineering series.
• Subjects: Managerial economics.; Technology.; Engineering.; BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior; Electronic books.

Table of Contents:

• The innovation concept
• Competitve quality of an innovation
• Competitive quality tactics
• The marketing quality of an innovation
• The "quality" fuel of an innovation
• The emitters of quality fuel
• Qualification of emitters
• Validation of marketing quality
• Supervision of emitters
• Monitoring perceived quality
• Ensuring benefits
• The role of the quality department.