Product Development & Management Association, Luchs, M., Swan, S., & Griffin, A. (2015). Design thinking: New product development essentials from the PDMA. John Wiley & Sons Inc.. https://doi.org/10.1002/9781119154273
Chicago Style (17th ed.) CitationProduct Development & Management Association, Michael Luchs, Scott Swan, and Abbie Griffin. Design Thinking: New Product Development Essentials from the PDMA. Hoboken, New Jersey: John Wiley & Sons Inc., 2015. https://doi.org/10.1002/9781119154273.
MLA (8th ed.) CitationProduct Development & Management Association, et al. Design Thinking: New Product Development Essentials from the PDMA. John Wiley & Sons Inc., 2015. https://doi.org/10.1002/9781119154273.
Warning: These citations may not always be 100% accurate.