Design thinking : new product development essentials from the PDMA /

• Corporate Author: Product Development & Management Association
• Other Authors: Luchs, Michael, 1968-, Swan, Scott, 1962-, Griffin, Abbie
• Format: eBook
• Language: English
• Published: Hoboken, New Jersey : John Wiley & Sons Inc., [2015]
• Subjects: Product design.; Critical thinking.; Creative ability in business.; BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior; Electronic books.
• Physical Description: 1 online resource.
• Bibliography: Includes bibliographical references and index.
• ISBN: 9781118971826; 1118971825; 9781118971819; 1118971817
• DOI: 10.1002/9781119154273