APA (7th ed.) Citation

Walters, D. (2015). Behavioral marketing: Delivering personalized experiences at scale. Wiley. https://doi.org/10.1002/9781119170440

Chicago Style (17th ed.) Citation

Walters, Dave. Behavioral Marketing: Delivering Personalized Experiences at Scale. Hoboken, NJ: Wiley, 2015. https://doi.org/10.1002/9781119170440.

MLA (8th ed.) Citation

Walters, Dave. Behavioral Marketing: Delivering Personalized Experiences at Scale. Wiley, 2015. https://doi.org/10.1002/9781119170440.