Behavioral marketing : delivering personalized experiences at scale /

• Main Author: Walters, Dave, 1968-
• Format: eBook
• Language: English
• Published: Hoboken, NJ : Wiley, 2015.
• Subjects: Internet marketing.; Customer relations.; Consumers' preferences.; BUSINESS & ECONOMICS > Marketing > General.; Electronic books.

"This book focuses on fixing marketers' highly inefficient processes and spotty results and describes how to be more "revenue predictable". The book explains the key principles of behavioral marketing, which include: customer journey mapping, channel-level planning, data capture...