The revenue growth habit : the simple art of growing your business by 15% in 15 minutes per day /

• Κύριος συγγραφέας: Goldfayn, Alex L.
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Hoboken : Wiley, 2015.
• Θέματα: Strategic planning.; Revenue management.; BUSINESS & ECONOMICS > Strategic Planning.; Electronic books.

"Grow your business by 15% with these proven daily growth actions Do you have trouble finding time during your hectic day to grow your business? Is your company stalled because you are too busy reacting to customer problems? Do you lack the funds to jumpstart an effective marketing plan? The Re...

Πίνακας περιεχομένων:

• Title Page; Copyright; Acknowledgments; Introduction You Deserve More Revenue; Download Revenue Growth Forms and Templates; Part One: The Simple Revenue Growth Process; Chapter 1: Revenue Growth Is Fast, Simple, and Free; Who This Book Is For; Your Today: Busy and Reactive to Customer Problems; Your Tomorrow: Proactively Growing Your Sales in 15 Minutes or Less Daily; It All Begins with Your Mindset; Ready?; Chapter 2: Here's What Your Growth Plan Will Look Like by the End of This Book; Chapter 3: Why Do You Work?; Part Two: The Growth Mindset-Change Your Thinking, Grow Your Business
• Chapter 4: It's Impossible to Outmarket Your MindsetShift Your Thinking; Chapter 5: "But I'm Already Really Busy!"; Chapter 6: The Difference between Knowing and Doing; The Distance between Knowing and Doing; How I Lost 50 Pounds in Four Months; Chapter 7: The Mind-Numbingly Simple Definition of Marketing; Selling Pushes, Marketing Pulls; Chapter 8: The Only Meaningful Measure of Marketing; Marketing Is as Much Art as Science; Three Additional Useful Measures of Marketing; Chapter 9: It Really Is This Simple!; Chapter 10: Your Products and Services Are Much Better Than Your Marketing
• Your Products and Services versus Your MarketingIdentifying the Quadrants; Chapter 11: "We Don't Like to Brag"; Chapter 12: Frequently Raised Resistance (FRR); What This Resistance Has in Common; Chapter 13: Your Customers Speak More Positively about You Than You Speak about Yourself; Chapter 14: Marinating in Positivity: The Magic of Proactive Customer Conversations; Customer Complaints Find Us; But We Have to Go Get the Good Stuff; A Steady Drip; Pouring Cement on Your Relationship; What Happens When We Marinate in Positivity?; Part Three: 22 Fast, Simple Techniques for Revenue Growth
• Chapter 15: What These 22 Revenue Growth Techniques Have in CommonThey Are Communication Actions; One-on-One and Company-to-Many; A Focus on Quantity, not Quality; Snowflakes to Blizzards; Like Your Products and Services, These Communications Help People; These Techniques Are Simple; No Money Required; A Focus on Language; There's No Wrong Way to Do This; Do What You Like, Do What Works; Chapter 16: Choreographing Your Revenue Growth Dance; Chapter 17: Growth Technique #1: The Art and Science of Getting the Testimonial; Telephone Is Best; Five or 10 Minutes, No More
• The Good Customers, not the Angry OnesSetting Up Your Customer Conversation; Starting the Conversation; Permission to Record; Note-Taking; Key Questions and Follow-Up Techniques; What Your Customer Doesn't Talk About; Obtaining Permission to Share Testimonials; There Is No Wrong Way of Doing This; Chapter 18: Lessons from a Sample Customer Interview; The CEO and Owner; Lessons from This Customer Interview; The Testimonials; Revenue Language: Testimonials; Chapter 19: Growth Technique #2: Don't Be a Tree Falling in the Forest-Communicate Testimonials; Communicating Testimonials Internally