Digital disciplines : attaining market leadership via the cloud, big data, social, mobile, and the internet of things /
"Leverage digital technologies to achieve competitive advantage through better processes, products, customer relationships and innovation How does Information Technology enable competitive advantage? Digital Disciplines details four strategies that exploit today's digital technologies to c...
| Κύριος συγγραφέας: | |
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| Μορφή: | Ηλ. βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Hoboken :
Wiley,
2015.
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| Σειρά: | Wiley CIO series.
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| Θέματα: | |
| Διαθέσιμο Online: | Full Text via HEAL-Link |
Πίνακας περιεχομένων:
- Title Page; Copyright; Table of Contents; Dedication; Foreword; Preface; Acknowledgments; Part One: Overview and Background; Chapter 1: Digital Disciplines, Strategic Supremacy; From Value Disciplines to Digital Disciplines; Information Excellence; Solution Leadership; Collective Intimacy; Accelerated Innovation; Exponential Value Creation; The Leadership Agenda; Information Technology in Context; Notes; Chapter 2: Value Disciplines and Related Frameworks; Value Disciplines; Operational Excellence; Product Leadership; Customer Intimacy; Importance of Focus; The Unbundled Corporation
- Business Model GenerationMichael Porter and Competitive Advantage; Blue Ocean Strategy; Innovation: The "Fourth" Value Discipline; Notes; Chapter 3: Digital Disciplines; Information Excellence; Solution Leadership; Collective Intimacy; Accelerated Innovation; All of the Above?; Notes; Chapter 4: Digital Technologies; The Cloud; Big Data; Mobile; The Internet of Things; Social; Notes; Part Two: Information Excellence; Chapter 5: Operations and Information; Processes; Process Advantage; Process Optimization; Asset Optimization; Business Value of Information; The Role of Information Technology
- CaveatsNotes; Chapter 6: The Discipline of Information Excellence; From People to Machines; From Physical to Virtual; From Virtual to Digical; From Processes to Experiences; From Operations to Improvement; From Static Design to Dynamic Optimization; From Mass Production to Mass Personalization; From Cost Reduction to Revenue Generation; From Direct to Indirect Monetization; From Touchpoints to Integration; From Firms to Networks; From Data to Actionable Insight; From Answers to Exploration; Notes; Chapter 7: Burberry-Weaving IT into the Fabric of the Company
- Operational Excellence and Product LeadershipFrom Operational Excellence to Information Excellence; From Physical to Virtual; From Virtual to Digical; From Processes to Experiences; From Mass Production to Mass Personalization; From Cost Reduction to Revenue Generation; From Touchpoints to Integration; From Firms to Networks; Notes; Part Three: Solution Leadership; Chapter 8: Products, Services, and Solutions; Competitive Strategy; Product Elements; The Experience Economy; Pricing and Business Models; Notes; Chapter 9: The Discipline of Solution Leadership
- From Products and Services to SolutionsFrom Generic and Expected to Augmented and Potential; From Transactions to Relationships; From Sales Results to Customer Outcomes; From Standard Products to Custom Solutions; From Products and Services to Experiences and Transformations; From Standalone to Social; From Product to Platform; From Engineered to Ecosystem; Notes; Chapter 10: Nike-A Track Record of Success; From Products to Solutions; From Generic and Expected to Augmented and Potential; From Transactions to Relationships; From Sales Results to Customer Outcomes
