Digital disciplines : attaining market leadership via the cloud, big data, social, mobile, and the internet of things /

• Main Author: Weinman, Joe, 1958-
• Format: eBook
• Language: English
• Published: Hoboken : Wiley, 2015.
• Series: Wiley CIO series.
• Subjects: Internet marketing.; Leadership.; Customer services.; BUSINESS & ECONOMICS / Industries / Computer Industry.; Electronic books.

"Leverage digital technologies to achieve competitive advantage through better processes, products, customer relationships and innovation How does Information Technology enable competitive advantage? Digital Disciplines details four strategies that exploit today's digital technologies to c...