X : the experience when business meets design /

• Main Author: Solis, Brian
• Format: eBook
• Language: English
• Published: Hoboken, New Jersey : John Wiley & Sons, 2015.
• Subjects: Branding (Marketing); Internet marketing.; Customer relations.; Web sites > Design.; BUSINESS & ECONOMICS / General.; BUSINESS & ECONOMICS / Marketing / General.; BUSINESS & ECONOMICS / Consumer Behavior.; Electronic books.

"Welcome to a new era of business in which your brand is defined by those who experience it. Customer experience is the new marketing and it's also one of the hottest trends in business right now. Also known as CX, executives, strategists, and agencies alike are learning that the digital c...