APA (7th ed.) Citation

Mason, H., Mattin, D., Luthy, M., Dumitrescu, D., & Osterwalder, A. (2015). Beat accelerating customer expectations with Trend-driven innovation. Wiley. https://doi.org/10.1002/9781119170426

Chicago Style (17th ed.) Citation

Mason, Henry, David Mattin, Maxwell Luthy, Delia Dumitrescu, and Aleanders Osterwalder. Beat Accelerating Customer Expectations with Trend-driven Innovation. Hoboken, NJ: Wiley, 2015. https://doi.org/10.1002/9781119170426.

MLA (8th ed.) Citation

Mason, Henry, et al. Beat Accelerating Customer Expectations with Trend-driven Innovation. Wiley, 2015. https://doi.org/10.1002/9781119170426.