Beat accelerating customer expectations with Trend-driven innovation /

• Main Authors: Mason, Henry (Author), Mattin, David (Author), Luthy, Maxwell (Author), Dumitrescu, Delia (Author)
• Other Authors: Osterwalder, Aleanders (author of foreword.)
• Format: eBook
• Language: English
• Published: Hoboken, NJ : Wiley, 2015.
• Subjects: High technology industries > Marketing.; Marketing.; BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior; Electronic books.
• Item Description: Includes index.
• Physical Description: 1 online resource.
• Bibliography: Includes bibliographical references and index.
• ISBN: 9781119076476; 1119076471; 9781119170426; 1119170427; 9781119076322; 1119076323
• DOI: 10.1002/9781119170426